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Change management and new organizational forms of content creation
Publikationstyp
Book Part
Date Issued
2022-01-01
Sprache
English
Author(s)
Start Page
381
End Page
397
Citation
Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility: 371-397 (2022)
Publisher DOI
Scopus ID
Publisher
Springer Nature Switzerland
ISBN
978-3-030-86680-8
978-3-030-86679-2
978-3-030-86681-5
978-3-030-86682-2
Media and communication studies can no longer simply focus on traditional media firms as the perceived “one best way” to organize media production. Research has to acknowledge that, in the wake of digitization, media industries are moving into a new era of organizational forms. This chapter focuses on relatively recent and emerging organizations, characterized by three trends: projectification, peer production, and platformization. Taking the news industry as an example, illustrative cases are presented and discussed against the backdrop of the twentieth century’s industrial production mode of news. These developments are evaluated in terms of opportunity and risk. The chapter ends with directions for future research on new organizational forms in media industries.
Subjects
Media organizations
News industry
Projectification
Peer production
Platformization
DDC Class
020: Library and Information Sciences
330: Economics
070: Journalism and Publishing