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Strategies for customer satisfaction and customer requirement fulfillment within the trend of individualization
Citation Link: https://doi.org/10.15480/882.2567
Publikationstyp
Journal Article
Publikationsdatum
2019-09-04
Sprache
English
Author
TORE-URI
Enthalten in
Volume
84
Start Page
130
End Page
135
Citation
Procedia CIRP (84): 130-135 (2019)
Contribution to Conference
Publisher DOI
Scopus ID
Publisher
Elsevier
Individualization is one of the current megatrends in the product development. The literature offers approaches for customization of which individualization emerged. Nevertheless, it is not emphasized if the approaches are also applicable for focusing each individual customer and his requirements within individualization. Also, the achievable customer’s requirements fulfillment compared to the induced internal complexity is disregarded. Therefore, this paper clusters different individualization strategies for fulfilling customer-individual requirements and emphasizes the induced complexity, solution approaches, the resulting customer benefit and limitations for each strategy. Afterwards, decision-making models for finding the right strategy for the own business are reviewed and discussed.
Schlagworte
Decision-Making in Customization and Indiviudalization
Individualization Strategy
Product Individualization
Self-Individualization
Value Adding
DDC Class
600: Technik
More Funding Information
German Federal Ministry of Education and Research for founding this work within the project BELUCCI (contract number 13GW0274D) belonging to the program “Individualisierte Medizintechnik 2”.
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