Lead market India : key elements and corporate perspectives for frugal innovations

Publikationstyp
Book
Publikationsdatum
2017
Sprache
English
Herausgeber*innen
Herstatt, Cornelius 
Tiwari, Rajnish orcid-logo
Institut
Technologie- und Innovationsmanagement W-7 
TORE-URI
http://hdl.handle.net/11420/9551
First published in
India Studies in Business and Economics 
Publisher DOI
10.1007/978-3-319-46392-6
Publisher Link
https://link.springer.com/book/10.1007/978-3-319-46392-6#about
Publisher
Springer
ISBN
978-3-319-46390-2
978-3-319-46392-6
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Schlagworte
lead markets
India
DDC Class
330: Wirtschaft