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Lead market India : key elements and corporate perspectives for frugal innovations
Publikationstyp
Book
Date Issued
2017
Sprache
English
Herausgeber*innen
TORE-URI
Citation
Springer 978-3-319-46392-6: (2017)
Publisher DOI
Publisher
Springer
ISBN
978-3-319-46392-6
978-3-319-46390-2
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Subjects
lead markets
India
DDC Class
330: Wirtschaft