Business Models and Product-Service System Design - Introducing the Business Model Graph

Start Page
1102
End Page
1106
Citation
IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2021)
Contribution to Conference
2021 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)  
Publisher DOI
10.1109/IEEM50564.2021.9672798
Scopus ID
2-s2.0-85125374943
Peer Reviewed
true
Due to global megatrends, manufacturing companies are supplementing their existing products with services and are thus transforming themselves into providers of so-called Product-Service Systems. This can open up new business models and new market segments. This paper shows that the identification and subsequent selection of suitable business models is not yet sufficiently supported by existing methods. After pointing out this research gap, the Business Model Graph (BMG) is presented, which shows the solution space of existing business models and enables a systematic analysis of the solution space based on company-specific boundary conditions. Finally, the BMG is applied in a case study.
DDC Class
620: Ingenieurwissenschaften