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Fortschrittliche Kunden zu radikalen Innovationen stimulieren
Citation Link: https://doi.org/10.15480/882.96
Other Titles
Innovation search fields with Lead Users
Publikationstyp
Working Paper
Date Issued
2001
Sprache
German
TORE-DOI
First published in
Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;9
Number in series
9
“Close orientation with the market is essential for innovation success!” Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small, step-wise developments - so-called incremental innovations. This dilemma can be overcome through with the help of particularly advanced customers (Lead Users).
The Lead User method aids companies in capitalizing on the innovative potential of these highly qualified customers. A case study with the German firm, Johnson & Johnson Medical GmbH, demonstrated that Breakthrough Innovations are achievable this way.
The Lead User method aids companies in capitalizing on the innovative potential of these highly qualified customers. A case study with the German firm, Johnson & Johnson Medical GmbH, demonstrated that Breakthrough Innovations are achievable this way.
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