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Dealing with Market Uncertainty in Product Development-A Systematic Literature Review
Publikationstyp
Conference Paper
Date Issued
2021-07
Sprache
English
Citation
R&D Management Conference (2021)
Contribution to Conference
Publisher DOI
Product development and the associated processes are always characterized by uncertainties, whereby a distinction can be made between technological and market uncertainties. These uncertainties cannot be avoided, which is why it is necessary to deal with them adequately in the context of product development. To enable this, however, it is first of all necessary to understand the facets, characteristics and causes of market uncertainties in order to be able to select suitable approaches in accordance with the situation and requirements. Therefore, within a Systematic Literature Review, five aspects of market uncertainty and their correlations with potential causes were identified. Furthermore, eight approaches to deal with market uncertainties were identified and analyzed regarding the addressed causes and facets of market uncertainty.