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Know your audience: how language complexity affects impact in entrepreneurship science
Citation Link: https://doi.org/10.15480/882.3764
Publikationstyp
Journal Article
Date Issued
2021-02-10
Sprache
English
Author(s)
Institut
TORE-DOI
Journal
Volume
91
Issue
7
Start Page
1025
End Page
1061
Citation
Journal of Business Economics 91 (7): 1025-1061 (2021-09-01)
Publisher DOI
Scopus ID
Publisher
Springer
This article addresses the importance of tailoring publications to expectations of the intended scientific sub-community it addresses. But what does this mean when writing an article and adopting community specific jargon? This article disentangles the effects of articles’ language complexity on their impact. In the domain of entrepreneurship science, we show that language uniqueness (in form of aligning jargon uniquely to one community) has a positive effect on article’s impact. An article’s novelty (in form of novel recombination of community jargon) has an inverted U-shape relationship with impact. We further show that the optimal level of novelty decreases with increasing uniqueness, yielding higher overall impact. These findings have implications not only for authors of scientific articles but also for their audience.
Subjects
Bibliometric analysis
Entrepreneurship science
Language complexity
Language uniqueness
Natural language processing
Novelty
DDC Class
300: Sozialwissenschaften, Soziologie
330: Wirtschaft
Publication version
publishedVersion
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