Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.1046
Fulltext available Open Access
DC FieldValueLanguage
dc.contributor.authorTiwari, Rajnish-
dc.contributor.authorHerstatt, Cornelius-
dc.date.accessioned2012-03-02T09:35:55Zde_DE
dc.date.available2012-03-02T09:35:55Zde_DE
dc.date.issued2012de_DE
dc.identifier.citationhttp://www.tu-harburg.de/tim/downloads/arbeitspapiere/Working_Paper_69de_DE
dc.identifier.other687849292de_DE
dc.identifier.urihttp://tubdok.tub.tuhh.de/handle/11420/1048-
dc.description.abstractThis study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some "emerging economies" like China and India call for a reassessment of the appropriateness of the "conventional wisdom" that had held true until recently. While our previous study had "re-built" a theoretical background of the lead market model by introducing new elements, and doing away with certain others, with the help of two in-depth case studies; the purpose of the present study is to specifically assess India's potential as a lead market for cost-effective frugal innovations. The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India's lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards "value proposition" is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of "non-consumption". Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of "open global innovation", which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.en
dc.language.isoende_DE
dc.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;69de_DE
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttp://doku.b.tu-harburg.de/doku/lic_mit_pod.phpde
dc.subjectLeitmärktede_DE
dc.subjectVorreitermärktede_DE
dc.subjectIndiende_DE
dc.subjectGlobalisierung der Innovationde_DE
dc.subjectInternationalisierung von FuEde_DE
dc.subjectlead marketsde_DE
dc.subjectfrugal innovationsde_DE
dc.subjectIndiade_DE
dc.subjectbottom of the pyramidde_DE
dc.subjectglobal innovationde_DE
dc.titleFrugal innovations for the 'unserved' customer: an assessment of India's attractiveness as a lead Market for cost-effective productsde_DE
dc.typeWorking Paperde_DE
dc.identifier.urnurn:nbn:de:gbv:830-tubdok-11414de_DE
dc.identifier.doi10.15480/882.1046-
dc.type.diniworkingPaper-
dc.subject.ddccode330-
dcterms.DCMITypeText-
tuhh.identifier.urnurn:nbn:de:gbv:830-tubdok-11414de_DE
tuhh.publikation.typworkingPaperde_DE
tuhh.publikation.sourcehttp://www.tu-harburg.de/tim/downloads/arbeitspapiere/Working_Paper_69de_DE
tuhh.opus.id1141de_DE
tuhh.gvk.ppn687849292de_DE
tuhh.oai.showtruede_DE
tuhh.pod.urlhttp://www.epubli.de/oai/tu-hamburg/1141?idp=urn:nbn:de:gbv:830-tubdok-11414de_DE
tuhh.pod.allowedtruede_DE
dc.identifier.hdl11420/1048-
tuhh.abstract.englishThis study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some "emerging economies" like China and India call for a reassessment of the appropriateness of the "conventional wisdom" that had held true until recently. While our previous study had "re-built" a theoretical background of the lead market model by introducing new elements, and doing away with certain others, with the help of two in-depth case studies; the purpose of the present study is to specifically assess India's potential as a lead market for cost-effective frugal innovations. The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India's lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards "value proposition" is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of "non-consumption". Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of "open global innovation", which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.de_DE
tuhh.publication.instituteTechnologie- und Innovationsmanagement W-7de_DE
tuhh.identifier.doi10.15480/882.1046-
tuhh.type.opusResearchPaper-
tuhh.institute.germanTechnologie- und Innovationsmanagement W-7de
tuhh.institute.englishTechnology and Innovation Management W-7en
tuhh.institute.id13de_DE
tuhh.type.id17de_DE
tuhh.gvk.hasppntrue-
tuhh.series.nameWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
dc.type.driverworkingPaper-
dc.identifier.oclc930768242-
dc.type.casraiWorking Paper-
tuhh.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
tuhh.relation.ispartofseriesnumber69de
datacite.resourceTypeWorking Paper-
datacite.resourceTypeGeneralText-
item.creatorOrcidTiwari, Rajnish-
item.creatorOrcidHerstatt, Cornelius-
item.grantfulltextopen-
item.creatorGNDTiwari, Rajnish-
item.creatorGNDHerstatt, Cornelius-
item.mappedtypeWorking Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_8042-
item.fulltextWith Fulltext-
item.seriesrefWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;69-
item.cerifentitytypePublications-
item.tuhhseriesidWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
item.languageiso639-1en-
item.openairetypeWorking Paper-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.orcid0000-0002-7510-4010-
crisitem.author.orcid0000-0001-5585-1169-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie (W)-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie (W)-
Appears in Collections:Publications with fulltext
Files in This Item:
File Description SizeFormat
Working_Paper_69_1.pdf688,81 kBAdobe PDFView/Open
Thumbnail
Show simple item record

Page view(s)

1,003
Last Week
0
Last month
11
checked on Jan 29, 2023

Download(s)

607
checked on Jan 29, 2023

Google ScholarTM

Check

Note about this record

Cite this record

Export

Items in TORE are protected by copyright, with all rights reserved, unless otherwise indicated.