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Publisher DOI: 10.1017/pds.2021.452
Title: Introducing a framework to generate and evaluate the cost effects of product (family) concepts
Language: English
Authors: Mertens, Kai Gustav 
Schmidt, Mark  
Yildiz, Tugba 
Meyer, Matthias 
Keywords: Business models and considerations; New product development; Product concept framework; Product families; Product modelling / models
Issue Date: 27-Jul-2021
Publisher: Cambridge University Press
Source: Proceedings of the Design Society 1: 1907-1916 (2021)
Abstract (english): 
Product concept generation and evaluation are critical for the success of new product developments (NPD) because managers need to select the most profitable product concepts. However, current approaches can be restricted to single products and do not cover product families' effects. Similarly, they do not necessarily capture all requirements and usually lack extensive cost analyses. Thus, this paper proposes a framework supporting product concept generation and evaluation by providing an accessible conceptualization to overcome the limitations. Using the so-called Extended Axiomatic Design (EAD) supports designers and managers to configure the requirements across product concepts' various domains while concurrently evaluating their economic consequences. The study applies the framework on a simplified case of a bottle manufacturer to conceptualize four product concepts. The case illustrates how the EAD can be used as a virtual testbed to generate and evaluate new product concepts. Finally, designers and managers can make more informed decisions about product concepts by considering their economic and engineering selection criteria to select the most profitable NPD project configuration.
Conference: 23rd International Conference on Engineering Design, ICED 2021 
DOI: 10.15480/882.4513
ISSN: 2732-527X
Journal: Proceedings of the Design Society 
Institute: Controlling und Simulation W-1 
Document Type: Chapter/Article (Proceedings)
License: CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives) CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
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