Please use this identifier to cite or link to this item:
Publisher URL:
Title: Scenario analysis of online food supply chains
Language: English
Authors: Beckmann, Anne 
Editor: Kersten, Wolfgang  
Ringle, Christian M.  
Blecker, Thorsten 
Keywords: innovation management;technology management
Issue Date: 1-Dec-2021
Publisher: epubli
Part of Series: Proceedings of the Hamburg International Conference of Logistics (HICL) 
Volume number: 31
Abstract (english): 
Purpose: For a long time, online food retail, especially in Germany, lagged strongly behind other e-commerce industries. The COVID-19 pandemic gave this market an unforeseen boost in demand. Nevertheless, numerous problems still exist in the industry, such as lack of profitability, staff shortages, and product returns. Identifying possible future developments can help to design meaningful strategies for the fulfillment within online food supply chains.
Methodology: The scenarios are built using Porter’s Five Forces in combination with a STEPE analysis examining socio-cultural, technological, economic, political, and ecological factors. The findings are validated and ranked by four interviews with experts working in the online food retail industry.
Findings: The literature research and the assessment of the experts show that above all socio-cultural (e.g., customers' price sensitivity) and technological factors (e.g., warehouse automation) will be decisive for the future development of the industry. These are combined to form three scenarios (best-case, worst-case, focus on shelf-stable food). Implications for online food retailers are given for each scenario.
Originality: This paper applies methods of trend and future research to the areas of online food retail and logistics and supply chain management research. In this area only little original scientific research exists.
Conference: Hamburg International Conference of Logistics (HICL) 2021 
DOI: 10.15480/882.3956
ISBN: 978-3-754927-70-0
ISSN: 2365-5070
Document Type: Chapter/Article (Proceedings)
Peer Reviewed: Yes
License: CC BY-SA 4.0 (Attribution-ShareAlike 4.0) CC BY-SA 4.0 (Attribution-ShareAlike 4.0)
Appears in Collections:Publications with fulltext

Files in This Item:
Show full item record

Page view(s)

Last Week
Last month
checked on Jan 21, 2022


checked on Jan 21, 2022

Google ScholarTM


Note about this record

Cite this record


This item is licensed under a Creative Commons License Creative Commons