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Strategic planning for modular product families
Publikationstyp
Conference Paper
Date Issued
2011
Sprache
English
Author(s)
First published in
Number in series
68,4
Start Page
112
End Page
121
Citation
ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design ; 15th - 18th August 2011, Copenhagen, Denmark. - (DS / Design Society ; 68). - Vol. 4: Seite 112-121 (2011)
Contribution to Conference
Scopus ID
Publisher
Design Society
Highly customised products mostly lead to increasing complexity for the production company. Two common design approaches for reducing the internal complexity of a product family are Design for Variety and Modularisation. However, in many application cases it is desirable to consider an optimisation of the variety already in the product planning phase affecting a wide range of products. The approach presented in this paper uses a representation of both the structure of products and economic key figures. Using this method, different strategic scenarios of the product program can be planned and compared to each other. The derivation of strategies for the future and their evaluation is performed using key economic figures and the technical conceptualisation of platform components.
Subjects
Modular product families
Product planning
Variety management
DDC Class
620: Ingenieurwissenschaften
670: Industrielle Fertigung