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Title: Frugal sustainability : a new perspective to foster corporate sustainability
Language: English
Authors: Achtelik, Timo 
Herstatt, Cornelius 
Tiwari, Rajnish  
Other contributor: Hochschule Fresenius - University of Applied Sciences 
Volkswagen AG 
Keywords: Frugal Innovation; Corporate Sustainability; Frugal Sustainability; Sustainable Frugality; Automotive; Affordable green excellence; Affordable Excellence
Issue Date: 26-Apr-2022
Source: Working Paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg (2022)
Abstract (english): 
Frugal innovations are increasingly considered in the context of sustainability and are seen to have promising potential for the realization of global sustainability goals. So far, the discourse has focused on the question of whether and how frugal innovations contribute to sustainable development without presenting concrete guidelines and principles. Through a systematic literature review guiding principles are therefore derived, conceptualized in the motivational context of emerging and industrialized economies and empirically illustrated using the example of Western automotive companies. The principles can be used to further substantiate the link between frugal innovations and corporate sustainability as well as to use them for the development of green(er) innovation.
DOI: 10.15480/882.4318
Institute: Technologie- und Innovationsmanagement W-7 
Document Type: Working Paper
Peer Reviewed: No
License: In Copyright In Copyright
Part of Series: Working Paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg = Arbeitspapier 
Volume number: 112
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