Options
Does creating perceived co-operative member value pay off? : An empirical study in the German co-operative banking context
Publikationstyp
Journal Article
Date Issued
2022-04-30
Sprache
English
Author(s)
Damberg, Svenja
Volume
10
Issue
1
Article Number
100170
Citation
Journal of co-operative organization and management 10 (1): 100170 (2022)
Publisher DOI
Scopus ID
Publisher
Elsevier
Peer Reviewed
true
The relevance of co-operative values and principles has long been discussed in co-operative literature. Building on a structured literature review and expert interviews, I develop a measure of perceived co-operative member value. Using a multivariate data analysis method, I establish a structural path model that incorporates this new measure. In a sample of 390 members of German co-operative banks, perceived co-operative member value is found to be an important predictor of sustainable satisfaction, next to corporate reputation. The study’s main contributions are twofold: First, I develop an understanding of perceived co-operative member value building upon relevant literature and expert interviews. Second, I enhance the existing knowledge on co-operative principle and value’s importance by situating it in the broader context of co-operative members’ sustainable satisfaction, thereby combining it with marketing literature. In conclusion, I indicate how these contributions have implications for both co-operative theory and practice.
Subjects
Co-operative values
Co-operative principles
Mixed methods
PLS-SEM
Sustainable satisfaction
DDC Class
330: Wirtschaft
Funding Organisations
Förderverein Industrielles Management (FIM) e.V.