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Tackling the global waste problem as a multi-level process : the case of a circular startup
Publikationstyp
Journal Article
Date Issued
2022
Sprache
English
Author(s)
Volume
2022
Issue
1
Article Number
221
Citation
Academy of Management Proceedings 2022 (1): 221 (2022)
Publisher DOI
Scopus ID
Publisher
Academy of Management
The global waste problem constitutes one of our grand societal challenges and requires a sustainable transition of the economy. One way to achieve this transition is to move to a circular economy. Realizing such a transition encompasses multiple actors from politics, business and the society and a broad range of measures such as regulations, new business models and a change in consumption behavior. This research sets out to analyze how the realization of the circular economy is realized through the systematic interaction of a circular business model and multiple stakeholders. We draw on the literature on hybrid organizations and circular economy and develop a single case study of a circular startup that works towards reducing waste through interaction with its value network. We develop a conceptual model that illustrates how a social enterprise uses practices at multiple levels to address critical growth episodes and their associated hybridity challenges, contributing to a transition toward a circular economy. Our findings advance understanding of hybrid organizing as a multi-level phenomenon and the role of stakeholder interactions for circular transitions.
DDC Class
330: Wirtschaft