Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.2045
DC FieldValueLanguage
dc.contributor.authorRichter, Nicole Franziska-
dc.contributor.authorSinkovics, Rudolf R.-
dc.contributor.authorRingle, Christian M.-
dc.contributor.authorSchlägel, Christopher-
dc.date.accessioned2019-02-18T08:54:48Z-
dc.date.available2019-02-18T08:54:48Z-
dc.date.issued2016-05-09-
dc.identifier.citationInternational Marketing Review 3 (33): 376-404 (2016-05-09)de_DE
dc.identifier.issn1758-6763de_DE
dc.identifier.urihttp://hdl.handle.net/11420/2049-
dc.description.abstractPurpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field’s dynamic nature and the sometimes early stage of theory development more often require a partial least squares SEM (PLS-SEM) approach. The purpose of this paper is to critically review the application of SEM techniques in the field. Design/methodology/approach – The authors searched six journals with an international business (and marketing) focus (Management International Review, Journal of International Business Studies, Journal of International Management, International Marketing Review, Journal of World Business, International Business Review) from 1990 to 2013. The authors reviewed all articles that apply SEM, analyzed their research objectives and methodology choices, and assessed whether the PLS-SEM papers followed the best practices outlined in the past. Findings – Of the articles, 379 utilized CB-SEM and 45 PLS-SEM. The reasons for using PLS-SEM referred largely to sampling and data measurement issues and did not sufficiently build on the procedure’s benefits that stem from its design for predictive and exploratory purposes. Thus, the procedure’s key benefits, which might be fruitful for the theorizing process, are not being fully exploited. Furthermore, authors need to better follow best practices to truly advance theory building. Research limitations/implications – The authors examined a subset of journals in the field and did not include general management journals that publish international business and marketing-related studies. Fur-thermore, the authors found only limited use of PLS-SEM in the journals the authors considered relevant to the study. Originality/value – The study contributes to the literature by providing researchers seeking to adopt SEM as an analytical method with practical guidelines for making better choices concerning an appropriate SEM approach. Furthermore, based on a systematic review of current practices in the international business and marketing literature, the authors identify critical challenges in the selection and use of SEM procedures and offer concrete recommendations for better practice.en
dc.language.isoende_DE
dc.publisherEmeraldde_DE
dc.relation.ispartofInternational marketing reviewde_DE
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/
dc.subjectInternational marketingde_DE
dc.subjectInternational businessde_DE
dc.subjectStructural equation modellingde_DE
dc.subjectCovariance-based SEMde_DE
dc.subjectPartial least squares SEMde_DE
dc.subject.ddc330: Wirtschaftde_DE
dc.titleA critical look at the use of SEM in international business researchde_DE
dc.typeArticlede_DE
dc.identifier.urnurn:nbn:de:gbv:830-882.026983-
dc.identifier.doi10.15480/882.2045-
dc.type.diniarticle-
dc.subject.ddccode330-
dcterms.DCMITypeText-
tuhh.identifier.urnurn:nbn:de:gbv:830-882.026983-
tuhh.oai.showtruede_DE
tuhh.abstract.englishPurpose – Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field’s dynamic nature and the sometimes early stage of theory development more often require a partial least squares SEM (PLS-SEM) approach. The purpose of this paper is to critically review the application of SEM techniques in the field. Design/methodology/approach – The authors searched six journals with an international business (and marketing) focus (Management International Review, Journal of International Business Studies, Journal of International Management, International Marketing Review, Journal of World Business, International Business Review) from 1990 to 2013. The authors reviewed all articles that apply SEM, analyzed their research objectives and methodology choices, and assessed whether the PLS-SEM papers followed the best practices outlined in the past. Findings – Of the articles, 379 utilized CB-SEM and 45 PLS-SEM. The reasons for using PLS-SEM referred largely to sampling and data measurement issues and did not sufficiently build on the procedure’s benefits that stem from its design for predictive and exploratory purposes. Thus, the procedure’s key benefits, which might be fruitful for the theorizing process, are not being fully exploited. Furthermore, authors need to better follow best practices to truly advance theory building. Research limitations/implications – The authors examined a subset of journals in the field and did not include general management journals that publish international business and marketing-related studies. Fur-thermore, the authors found only limited use of PLS-SEM in the journals the authors considered relevant to the study. Originality/value – The study contributes to the literature by providing researchers seeking to adopt SEM as an analytical method with practical guidelines for making better choices concerning an appropriate SEM approach. Furthermore, based on a systematic review of current practices in the international business and marketing literature, the authors identify critical challenges in the selection and use of SEM procedures and offer concrete recommendations for better practice.de_DE
tuhh.publisher.doi10.1108/IMR-04-2014-0148-
tuhh.publication.institutePersonalwirtschaft und Arbeitsorganisation W-9de_DE
tuhh.identifier.doi10.15480/882.2045-
tuhh.type.opus(wissenschaftlicher) Artikel-
tuhh.institute.germanPersonalwirtschaft und Arbeitsorganisation W-9de
tuhh.institute.englishPersonalwirtschaft und Arbeitsorganisation W-9de_DE
tuhh.gvk.hasppnfalse-
openaire.rightsinfo:eu-repo/semantics/openAccessde_DE
dc.type.driverarticle-
dc.rights.ccversion3.0de_DE
dc.type.casraiJournal Article-
tuhh.container.issue3de_DE
tuhh.container.volume33de_DE
tuhh.container.startpage376de_DE
tuhh.container.endpage404de_DE
dc.rights.nationallicensefalsede_DE
item.grantfulltextopen-
item.creatorGNDRichter, Nicole Franziska-
item.creatorGNDSinkovics, Rudolf R.-
item.creatorGNDRingle, Christian M.-
item.creatorGNDSchlägel, Christopher-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.fulltextWith Fulltext-
item.openairetypeArticle-
item.creatorOrcidRichter, Nicole Franziska-
item.creatorOrcidSinkovics, Rudolf R.-
item.creatorOrcidRingle, Christian M.-
item.creatorOrcidSchlägel, Christopher-
item.languageiso639-1en-
item.cerifentitytypePublications-
crisitem.author.deptPersonalwirtschaft und Arbeitsorganisation W-9-
crisitem.author.deptPersonalwirtschaft und Arbeitsorganisation W-9-
crisitem.author.orcid0000-0002-1278-176X-
crisitem.author.orcid0000-0002-4471-5054-
crisitem.author.orcid0000-0002-7027-8804-
crisitem.author.orcid0000-0003-0732-2726-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie-
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