Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.261
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DC FieldValueLanguage
dc.contributor.authorTiwari, Rajnish-
dc.contributor.authorBuse, Stephan-
dc.contributor.authorHerstatt, Cornelius-
dc.date.accessioned2007-03-02T16:45:02Zde_DE
dc.date.available2007-03-02T16:45:02Zde_DE
dc.date.issued2006-
dc.identifier.urihttp://tubdok.tub.tuhh.de/handle/11420/263-
dc.description.abstractMobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today’s world. The need/wish for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers.en
dc.language.isoende_DE
dc.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;37de_DE
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttp://doku.b.tu-harburg.de/doku/lic_mit_pod.phpde
dc.subjectMobile Commercede_DE
dc.subjectMobile Bankingde_DE
dc.subjectMobile Finanzdienstede_DE
dc.subjectMultikanalstrategiede_DE
dc.subjectMobile Commercede_DE
dc.subjectMobile Bankingde_DE
dc.subjectMobile Financial Servicesde_DE
dc.subjectMulti-channel Strategyde_DE
dc.titleMobile Banking as Business Strategy: Impact of Mobile Technologies on Customer Behaviour and Its Implications for Banksde_DE
dc.typeWorking Paperde_DE
dc.date.updated2007-06-18T11:42:24Zde_DE
dc.identifier.urnurn:nbn:de:gbv:830-opus-3308de_DE
dc.identifier.doi10.15480/882.261-
dc.type.diniworkingPaper-
dc.subject.ddccode330-
dcterms.DCMITypeText-
tuhh.identifier.urnurn:nbn:de:gbv:830-opus-3308de_DE
tuhh.publikation.typworkingPaperde_DE
tuhh.publikation.sourcehttp://www.tu-harburg.de/tim/downloads/arbeitspapiere/Working_Paper_37.pdfde_DE
tuhh.opus.id330de_DE
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tuhh.pod.urlhttp://www.epubli.de/oai/tu-hamburg/330?idp=urn:nbn:de:gbv:830-opus-3308de_DE
tuhh.pod.allowedtruede_DE
dc.identifier.hdl11420/263-
tuhh.abstract.englishMobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today’s world. The need/wish for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers.de_DE
tuhh.publication.instituteTechnologie- und Innovationsmanagement W-7de_DE
tuhh.identifier.doi10.15480/882.261-
tuhh.type.opusResearchPaper-
tuhh.institute.germanTechnologie- und Innovationsmanagement W-7de
tuhh.institute.englishTechnology and Innovation Management W-7en
tuhh.institute.id13de_DE
tuhh.type.id17de_DE
tuhh.gvk.hasppnfalse-
tuhh.series.nameWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapierde
dc.type.driverworkingPaper-
dc.identifier.oclc930767704-
dc.type.casraiWorking Paper-
tuhh.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapierde_DE
tuhh.relation.ispartofseriesnumber37de_DE
item.creatorGNDTiwari, Rajnish-
item.creatorGNDBuse, Stephan-
item.creatorGNDHerstatt, Cornelius-
item.grantfulltextopen-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairetypeWorking Paper-
item.tuhhseriesidWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
item.creatorOrcidTiwari, Rajnish-
item.creatorOrcidBuse, Stephan-
item.creatorOrcidHerstatt, Cornelius-
item.seriesrefWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;37-
item.fulltextWith Fulltext-
item.mappedtypeWorking Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_8042-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.orcid0000-0002-7510-4010-
crisitem.author.orcid0000-0002-4308-1707-
crisitem.author.orcid0000-0001-5585-1169-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie-
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