Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions

Publikationstyp

Conference Presentation

Date Issued

2010

Sprache

English

Author(s)

Ringle, Christian M.

Sarstedt, Marko

Schlittgen, Rainer

Taylor, Charles R.

Institut

Personalwirtschaft und Arbeitsorganisation W-9

TORE-URI

http://hdl.handle.net/11420/4226

Citation

Global Marketing Conference of the KAMS (2010)

Contribution to Conference

Global Marketing Conference of the KAMS, Tokyo, Japan

DDC Class

330: Wirtschaft