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Publisher DOI: 10.1016/j.procir.2019.04.278
Title: Strategies for customer satisfaction and customer requirement fulfillment within the trend of individualization
Language: English
Authors: Kuhl, Juliane 
Krause, Dieter 
Keywords: Decision-Making in Customization and Indiviudalization;Individualization Strategy;Product Individualization;Self-Individualization;Value Adding
Issue Date: 4-Sep-2019
Publisher: Elsevier
Source: Procedia CIRP (84): 130-135 (2019)
Journal or Series Name: Procedia CIRP 
Abstract (english): Individualization is one of the current megatrends in the product development. The literature offers approaches for customization of which individualization emerged. Nevertheless, it is not emphasized if the approaches are also applicable for focusing each individual customer and his requirements within individualization. Also, the achievable customer’s requirements fulfillment compared to the induced internal complexity is disregarded. Therefore, this paper clusters different individualization strategies for fulfilling customer-individual requirements and emphasizes the induced complexity, solution approaches, the resulting customer benefit and limitations for each strategy. Afterwards, decision-making models for finding the right strategy for the own business are reviewed and discussed.
Conference: 29th CIRP Design Conference 2019 
DOI: 10.15480/882.2567
ISSN: 2212-8271
Institute: Produktentwicklung und Konstruktionstechnik M-17 
Type: (wissenschaftlicher) Artikel
Funded by: German Federal Ministry of Education and Research for founding this work within the project BELUCCI (contract number 13GW0274D) belonging to the program “Individualisierte Medizintechnik 2”.
License: CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives) CC BY-NC-ND 4.0 (Attribution-NonCommercial-NoDerivatives)
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