Which customers pay? predicting value pre and post sales

Publikationstyp
Doctoral Thesis
Date Issued
2020
Sprache
English
Author(s)
Beirau, David  
Advisor
Lüthje, Christian  
Referee
Ringle, Christian M.  orcid-logo
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
Hamburg
Examination Date
2019
Institut
Innovationsmarketing W-3  
TORE-URI
http://hdl.handle.net/11420/5270
Citation
Springer Gabler (2020)
Publisher
Springer Gabler
DDC Class
330: Wirtschaft