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  4. The objective - conflict - resolution approach: a novel approach for developing radical and frugal innovation
 
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The objective - conflict - resolution approach: a novel approach for developing radical and frugal innovation

Publikationstyp
Journal Article
Date Issued
2021-06
Sprache
English
Author(s)
Weyrauch, Timo  
Herstatt, Cornelius  
Tietze, Frank  
Institut
Technologie- und Innovationsmanagement W-7  
TORE-URI
http://hdl.handle.net/11420/7419
Journal
IEEE transactions on engineering management  
Volume
68
Issue
3
Start Page
699
End Page
712
Article Number
9144377
Citation
IEEE Transactions on Engineering Management 68 (3): 9144377, 699-712 (2021-06)
Publisher DOI
10.1109/TEM.2020.3000924
Scopus ID
2-s2.0-85089287571
Publisher
IEEE
IEEE Despite the interest in frugal innovation, both in research and in business practice, little is known about methods, approaches, or procedures that specifically support the systematic development of frugal innovations. In this article, we propose a novel approach that can be applied for developing frugal innovations, which also appears to be suitable for developing radical innovations. We present one in-depth case study that shows how the approach can be applied for successful concept development of a frugal and even radical innovation. The study follows an exploratory action research method conducted in a U.S. engineering company over 19 months. The action research resulted in a novel approach that we call objective–conflict–resolution (OCR). Applying this approach in the company led to the development of a frugal innovation—for which a patent application was submitted—that is significantly less expensive, requires fewer resources, and offers greater ease-of-use than previous solutions. The OCR approach has two main advantages over existing approaches. It can be applied for developing frugal and radical innovations when established approaches result in rather incremental solutions (such as value engineering) and is less complex and easier to implement than existing approaches that are deliberately used for developing radical solutions (such as TRIZ).
Subjects
Companies
Conceptual tools for management of technology
frugal engineering
frugal innovation
implementation methodologies and project management
management of innovation
management of new technologies
new product development
new service development
Optical character recognition software
process improvement
product design
Product development
product innovations
project and R&D management
R&D management
radical innovation
Systematics
Technological innovation
technology management
technology management framework
Tools
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