Options
Opportunities of frugality in the post-corona era
Citation Link: https://doi.org/10.15480/882.3057
Publikationstyp
Journal Article
Date Issued
2020-09-01
Sprache
English
Author(s)
TORE-DOI
TORE-URI
Volume
83
Issue
1-3
Start Page
15
End Page
33
Citation
International Journal of Technology Management 1-3 (83): 15-33 (2020)
Publisher DOI
Scopus ID
Publisher
Inderscience Enterprises Ltd
Objective of this paper is two-fold: first, we assess the likely impact of the corona crisis on the economic and societal choices of people, especially in relation to voluntary simplicity. Second, we contextualise the impact of those choices in the field of innovation management. Taking a normative-conceptual perspective we seek to understand in how far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the corona crisis and what implications arise out of this for the relevant societal stakeholders. Frugality is likely to emerge as a mega-trend that may shape a frugal 'affordable green excellence' (AGE) as the dominant innovation paradigm. To realise this potential, however, it is necessary for frugal innovators and entrepreneurs to develop a more comprehensive and multidimensional understanding of affordability that is targeted at ensuring financial, societal, infrastructural and ecological affordability of frugal products, services, technologies and business models.
Subjects
Affordable green excellence
Circular economy
Corona crisis
COVID-19 pandemic
Frugal innovation
Frugality 4.0
Voluntary simplicity
DDC Class
330: Wirtschaft
600: Technik
Publication version
publishedVersion
Loading...
Name
f511781910621234.pdf
Size
308.47 KB
Format
Adobe PDF