Success factors for online food retail logistics

Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a guideline for developing effec-tive fulfilment concepts for online food supply chains in the future. Methodology: Based on industry performance indexes as well as an extensive search via the google search engine about 20 case studies on online food fulfilment con-cepts are identified. The case studies are evaluated using a performance measure-ment concept. Information from the highest performing companies is used to deduct success factors for good practices in online food fulfilment. Findings: Three main groups of suppliers were identified: Full-range provider, niche suppliers (selective assortment with a specific focus) and supplier of cooking boxes. The fulfilment concept of online grocery retailers is described using thirteen catego-ries. Three success factors could be derived: Reduction of complexity, focus on online fulfilment, and offering a unique product-service mix. Originality: This paper contributes to the research areas of e-commerce and of lo-gistics and supply chain management, especially online food supply chains. In this area only little original scientific research exists. Also, the approach of using second-ary case studies is relatively new in this area of research and has yielded interesting results.

Subjects

Logistics

Industry 4.0

Digitalization

Innovation

Supply Chain Management

Artificial Intelligence

Data Science

DDC Class

330: Wirtschaft

Publication version

publishedVersion

Lizenz

https://creativecommons.org/licenses/by-sa/4.0/

Name

Beckmann et al. (2020) - Success Factors for Online Food Retail Logistics.pdf

Size

1.06 MB

Format

Adobe PDF

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Success factors for online food retail logistics