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Title: Success factors for online food retail logistics
Language: English
Authors: Beckmann, Anne 
Kleineidam, Julia 
Straube, Frank 
Editor: Kersten, Wolfgang  
Blecker, Thorsten 
Ringle, Christian M.  
Keywords: Logistics;Industry 4.0;Digitalization;Innovation;Supply Chain Management;Artificial Intelligence;Data Science
Issue Date: 23-Sep-2020
Source: Hamburg International Conference of Logistics (HICL) 29: 852-873 (2020)
Part of Series: Proceedings of the Hamburg International Conference of Logistics (HICL) 
Volume number: 29
Abstract (english): 
Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a guideline for developing effec-tive fulfilment concepts for online food supply chains in the future. Methodology: Based on industry performance indexes as well as an extensive search via the google search engine about 20 case studies on online food fulfilment con-cepts are identified. The case studies are evaluated using a performance measure-ment concept. Information from the highest performing companies is used to deduct success factors for good practices in online food fulfilment. Findings: Three main groups of suppliers were identified: Full-range provider, niche suppliers (selective assortment with a specific focus) and supplier of cooking boxes. The fulfilment concept of online grocery retailers is described using thirteen catego-ries. Three success factors could be derived: Reduction of complexity, focus on online fulfilment, and offering a unique product-service mix. Originality: This paper contributes to the research areas of e-commerce and of lo-gistics and supply chain management, especially online food supply chains. In this area only little original scientific research exists. Also, the approach of using second-ary case studies is relatively new in this area of research and has yielded interesting results.
Conference: Hamburg International Conference of Logistics (HICL) 2020 
DOI: 10.15480/882.3112
ISBN: 978-3-753123-46-2
ISSN: 2365-5070
Document Type: Chapter/Article (Proceedings)
License: CC BY-SA 4.0 (Attribution-ShareAlike 4.0) CC BY-SA 4.0 (Attribution-ShareAlike 4.0)
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