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Publisher DOI: 10.3390/app11010241
Title: Design of personalized devices—the tradeoff between individual value and personalization workload
Language: English
Authors: Kuhl, Juliane  
Ding, Andreas 
Ngo, Ngoc Tuan 
Braschkat, Andrés 
Fiehler, Jens 
Krause, Dieter  
Keywords: product development; personalized product; design method;; adaptation workload; variety-induced complexity; individual value; product individualization; medical device; flow diverter
Issue Date: 1-Jan-2021
Publisher: Multidisciplinary Digital Publishing Institute
Source: Applied Sciences 11 (1): 241 (2021-01-01)
Abstract (english): 
Personalized medical devices adapted to the anatomy of the individual promise greater treatment success for patients, thus increasing the individual value of the product. In order to cater to individual adaptations, however, medical device companies need to be able to handle a wide range of internal processes and components. These are here referred to collectively as the personalization workload. Consequently, support is required in order to evaluate how best to target product personalization. Since the approaches presented in the literature are not able to sufficiently meet this demand, this paper introduces a new method that can be used to define an appropriate variety level for a product family taking into account standardized, variant, and personalized attributes. The new method enables the identification and evaluation of personalizable attributes within an existing product family. The method is based on established steps and tools from the field of variant-oriented product design, and is applied using a flow diverter—an implant for the treatment of aneurysm diseases—as an example product. The personalization relevance and adaptation workload for the product characteristics that constitute the differentiating product properties were analyzed and compared in order to determine a tradeoff between customer value and personalization workload. This will consequently help companies to employ targeted, deliberate personalization when designing their product families by enabling them to factor variety-induced complexity and customer value into their thinking at an early stage, thus allowing them to critically evaluate a personalization project.
DOI: 10.15480/882.3242
ISSN: 2076-3417
Journal: Applied Sciences 
Other Identifiers: doi: 10.3390/app11010241
Institute: Produktentwicklung und Konstruktionstechnik M-17 
Document Type: Article
Project: Individualisierte Flow Diversion Behandlung 
Publikationsfonds 2020 
More Funding information: funded by the German Federal Ministry of Education and Research
License: CC BY 4.0 (Attribution) CC BY 4.0 (Attribution)
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