Modular product structuring has been proven an effective way to satisfy a high sales variety with low internal product and process complexity but is usually carried out on existing structures. To support the modular new product development, this contribution shows the initial structuring of integrated product and assembly structures based on a variance-oriented product structure. With help of a perspective-based modularization approach, consolidating the product life phases of procurement, assembly and sales, modular product and process structures are developed within an industry case study.
