TUHH Open Research
Help
  • Log In
    New user? Click here to register.Have you forgotten your password?
  • English
  • Deutsch
  • Communities & Collections
  • Publications
  • Research Data
  • People
  • Institutions
  • Projects
  • Statistics
  1. Home
  2. TUHH
  3. Publications
  4. Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
 
Options

Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers

Citation Link: https://doi.org/10.15480/882.97
Publikationstyp
Working Paper
Date Issued
2000
Sprache
English
Author(s)
Lüthje, Christian  
Institut
Technologie- und Innovationsmanagement W-7  
TORE-DOI
10.15480/882.97
TORE-URI
http://tubdok.tub.tuhh.de/handle/11420/99
First published in
Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;8
Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier  
Number in series
8
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report building product prototypes or even marketable products. We also find that innovating users can be reliably distinguished from non-innovating ones by characteristics such as the benefit they expect from using their innovations and the level of expertise they have in their sport.<br />
Taken together, these two findings - frequent innovation by consumers and the possibility to identify efficiently those who innovate – imply that innovation by users can be an important source of new product ideas for consumer goods companies. Effective utilization of this resource will require significant changes in idea generation methodologies for many consumer good firms.
Lizenz
http://rightsstatements.org/vocab/InC/1.0/
Loading...
Thumbnail Image
Name

Working_Paper_8.pdf

Size

465.77 KB

Format

Adobe PDF

TUHH
Weiterführende Links
  • Contact
  • Send Feedback
  • Cookie settings
  • Privacy policy
  • Impress
DSpace Software

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science
Design by effective webwork GmbH

  • Deutsche NationalbibliothekDeutsche Nationalbibliothek
  • ORCiD Member OrganizationORCiD Member Organization
  • DataCiteDataCite
  • Re3DataRe3Data
  • OpenDOAROpenDOAR
  • OpenAireOpenAire
  • BASE Bielefeld Academic Search EngineBASE Bielefeld Academic Search Engine
Feedback