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    Item type:Publication, Access status: without files ,
    Golden opportunities for silver innovation: How demographic changes give rise to entrepreneurial opportunities to meet the needs of older people
    (2015)
    Kohlbacher, Florian
    ;
    Herstatt, Cornelius
    ;
    Levsen, Nils
    This paper deals with the recognition and exploitation of opportunities arising from demographic changes in the form of population aging. Moreover, it explores the product development process for solutions to meet the demand of the increasing number of older people due to the demographic shift. Using a qualitative approach, we analyze opportunity identification and exploitation in the "silver" market (i.e. The market targeting older people). We employ a multiple case analysis based on six different approaches to opportunity recognition and exploitation in the form of product innovations addressing specificneeds of older people. Our cases present how firms in different industrial contexts and user settings tackle these needs. We contribute to the state-of-the-field in entrepreneurship and innovation management by providing insights on (a) opportunity recognition and exploitation in connection with demographic change, (b) innovation management and product development for older users, (c) the wider context of opportunity recognition beyond the individual level of the entrepreneur (i.e. The individual-opportunity nexus), and finally (d) the under-researched exploitation process subsequent to opportunity recognition.
    Publicationtype: Journal Article
      80
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    Item type:Publication, Access status: without files ,
    InnoAge - innovation and product development for aging users
    (2012)
    Iffländer, Klaus
    ;
    Levsen, Nils
    ;
    Lorscheid, Iris
    ;
    Pakur, Sandra
    ;
    Wellner, Konstantin
    Germany and Japan have particularly been affected by a rapid demographic change. The accelerated development of an aging and shrinking population has caused many changes, for instance, in customer needs and demands. These affect the value creation in both B2C and B2B markets, consequently offering opportunities to develop age-based products and service innovations in emerging lead markets. In this context, this research project aims to foster our understanding of innovation and product and service development for aging populations. To this end, we combine the expertise of four management institutes at Hamburg University of Technology (TUHH), and a wide range of research methods, such as structural equation modeling, social network analysis, and agent-based simulation. Our results and experiences will form the basis for a grounded, full application for the funding of an international research training group (IRTG), ideally from the German Science Foundation (Deutsche Forschungsgemeinschaft, DFG) in cooperation with a leading Japanese university (Tokyo Institute of Technology). In addition, we will disseminate the results of this research via workshops, conferences, dissertations, and contributions to highly ranked journals.
    Publicationtype: Research Report
      97