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    Opportunity and Environment Research in Entrepreneurship
    Dealing with and developing opportunities seems to be of utmost importance for all businesses. Why? – Because the recognition and exploitation of opportunities is one of the biggest steps in every business. Despite its importance, the focus on opportunities and their recognition has been neglected so far. Specifically, previous one-dimensional explanations lack a deeper understanding and investigation of the entrepreneurial process in a connected world. With this project, we aim for a realistic depiction of the circular process between the environment and the entrepreneur along the entire entrepreneurial process, from opportunity up to an active business. By providing real-life insights on business model developments emerging from a continuous and dual interaction, we contribute to management research and entrepreneurship research particularly.
      102
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    Business Failure and Restart Entrepreneurship
    Particularly in an uncertain world, many young start-ups and small businesses experience business failure. However, business failure does not mean the end for any entrepreneurial dream. After reflecting, sense-making and adapting core strategies, those business can come back and restart. But what does business failure mean for subsequent business activities? How and under which conditions does the business model change during the process of experiencing business failure and restart entrepreneurship in the long run? Which dynamic mechanisms enhance changes or adaptations of strategic behavior in the business model? Why do some entrepreneurs fail and some succeed in the long-run? According to literature, failed entrepreneurs are facing a tremendous learning experience. However, only very few studies focus on the long-term entrepreneur-related consequences of failure and even less work is available on entrepreneurs who decide to restart.
      117
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    Methoden der qualitativen Managementforschung
    Managementforschung basiert auf Befunden, die über den Einsatz bestimmter Methoden gewonnen werden. Unsere Perspektive ist dabei, dass mit einem solchen Methodeneinsatz die zu untersuchende Realität mit konstruiert wird: sie liegt entsprechend nicht objektiv vor uns, sondern mit der Entscheidung für den Einsatz einer bestimmten Methode blicken wir auf die Realität in einer ganz bestimmten Weise. Im Rahmen der Forschung beschäftigen wir uns beispielsweise mit Fragen des Fortschritts innerhalb qualitativer Forschung (vgl. Wrona 2006), der Rolle und den Funktionen empirischer Methoden innerhalb der internationalen Managementforschung (vgl. Wrona 2008), der Kombination von Forschungsmethoden (vgl. Wrona/Fandel 2010) oder der kritischen Reflexion empirischer Forschungsmethoden.
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