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    Item type:Publication,
    NPD-SCM alignment in mass customization
    This chapter aims to develop a new product development supply chain management alignment framework for mass customization. A case study conducted in industry motivates this framework. Variety, modularity, and innovativeness are the product features that should be taken into account when studying alignment in a mass customization setting. From the supply chain viewpoint, configuration, collaboration, and coordination complexities are the variables that matter. We formulate ten propositions explaining the relationships between the variables of the framework. It must be noted that innovativeness, a variable that has so far been neglected with respect to the alignment question, plays a critical role in supply chain management decisions.
    Publicationtype: Book part
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    Item type:Publication, Access status: with files ,
    A framework for the alignment of new product development and supply chains
    The purpose of this paper is to develop a framework that explains how new product development and supply chain variables are related to one another and how they affect performance.
    Publicationtype: Journal Article
    Scopus© Citations 124  515  4797