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Item type:Publication, Access status: without files , NPD-SCM alignment in mass customizationThis chapter aims to develop a new product development supply chain management alignment framework for mass customization. A case study conducted in industry motivates this framework. Variety, modularity, and innovativeness are the product features that should be taken into account when studying alignment in a mass customization setting. From the supply chain viewpoint, configuration, collaboration, and coordination complexities are the variables that matter. We formulate ten propositions explaining the relationships between the variables of the framework. It must be noted that innovativeness, a variable that has so far been neglected with respect to the alignment question, plays a critical role in supply chain management decisions.Publicationtype: Book part10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: with files , A framework for the alignment of new product development and supply chainsThe purpose of this paper is to develop a framework that explains how new product development and supply chain variables are related to one another and how they affect performance.Publicationtype: Journal ArticleScopus© Citations 124 515 4797