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Item type:Publication, Access status: with files , Innovation search fields with Lead Users“Close orientation with the market is essential for innovation success!” Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small, step-wise developments - so-called incremental innovations. This dilemma can be overcome through with the help of particularly advanced customers (Lead Users). The Lead User method aids companies in capitalizing on the innovative potential of these highly qualified customers. A case study with the German firm, Johnson & Johnson Medical GmbH, demonstrated that Breakthrough Innovations are achievable this way.Publicationtype: Working Paper603 578 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: with files , Fortschrittliche Kunden zu radikalen Innovationen stimulieren“Close orientation with the market is essential for innovation success!” Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small, step-wise developments - so-called incremental innovations. This dilemma can be overcome through with the help of particularly advanced customers (Lead Users). The Lead User method aids companies in capitalizing on the innovative potential of these highly qualified customers. A case study with the German firm, Johnson & Johnson Medical GmbH, demonstrated that Breakthrough Innovations are achievable this way.Publicationtype: Working Paper1070 420 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: with files , Management of “technology push” development projectsDiscussion of “market pull” versus “technology push” approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the subsequent success of the innovation.<br /> We do not wish to continue this discussion in our paper, rather we assume that both ap-proaches are justified depending upon the importance of the relevant innovation source, the desired degree of innovation and the respective characteristics of the industry in question. We concern ourselves with the characteristics that result in the “technology push” for the management of innovation projects and what implications can be derived from practical project management organization. In doing so, we concentrate upon all market-related activities, in particular the identification and verification of application areas for new technology. <br /> After contrasting the various characteristics of the “technology push” and “market pull” approaches, the market-related characteristics of “technology push” projects are outlined. In this context, current instruments and methods of qualitative market re-search are introduced and their usefulness discussed. In addition, organizational-structural aspects as well as strategic and operative aspects of “technology push” pro-ject management will be highlighted.Publicationtype: Working Paper1337 1708 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: with files , Management von technologie-getriebenen EntwicklungsprojektenDiscussion of “market pull” versus “technology push” approaches in the field of business innovation research has followed a certain trend. The empirical research undertaken until now has been concerned in particular with the question of how each of these approaches differently influence the subsequent success of the innovation. We do not wish to continue this discussion in our paper, rather we assume that both approaches are justified depending upon the importance of the relevant innovation source, the desired degree of innovation and the respective characteristics of the industry in question. We concern ourselves with the characteristics that result in the “technology push” for the management of innovation projects and what implications can be derived from practical project management organization. In doing so, we concentrate upon all market-related activities, in particular the identification and verification of application areas for new technology. After contrasting the various characteristics of the “technology push” and “market pull” approaches, the market-related characteristics of “technology push” projects are outlined. In this context, current instruments and methods of qualitative market research are introduced and their usefulness discussed. In addition, organizational-structural aspects as well as strategic and operative aspects of “technology push” pro-ject management will be highlighted.Publicationtype: Working Paper779 741