The crucial role of domain knowledge in evaluating early-stage new product ideas

Publikationstyp
Doctoral Thesis
Date Issued
2018
Sprache
English
Author(s)
Decker, Florian
Advisor
Herstatt, Cornelius
Referee
Eling, Katrin
Title Granting Institution
Technische Universität Hamburg-Harburg
Place of Title Granting Institution
Hamburg
Examination Date
2017
Institut
Technologie- und Innovationsmanagement W-7
TORE-URI
http://hdl.handle.net/11420/6067
Citation
Springer Gabler (2018)
Publisher
Springer
ISBN of container
978-3-658-19783-4
978-3-658-19784-1
DDC Class
330: Wirtschaft