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  4. What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia)
 
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What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience ; paper presented at the Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne (Australia)

Publikationstyp
Conference Presentation
Date Issued
2013
Sprache
English
Author(s)
Ahrholdt, Dennis C.  
Gudergan, Siegfried  
Ringle, Christian M.  orcid-logo
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/4289
Contribution to Conference
Academy of Marketing Science (AMS) World Marketing Congress (WMC), Melbourne, Australia  
DDC Class
330: Wirtschaft
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