“I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines

Publikationstyp
Conference Presentation
Date Issued
2020-03-03
Sprache
English
Author(s)
Reinecke, Pauline
Wrona, Thomas
Institut
Strategisches und Internationales Management W-10
TORE-URI
http://hdl.handle.net/11420/8887
Citation
Global Business Innovation (GBI) Seminar Series at Royal Melbourne Institute of Technology (2020)
Contribution to Conference
Global Business Innovation (GBI) Seminar Series at Royal Melbourne Institute of Technology (RMIT), Melbourne, Australia 2020
DDC Class
000: Allgemeines, Wissenschaft