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    Item type:Publication,
    What makes a media entrepreneur? Factors influencing entrepreneurial intention of mass communication students
    (Sage Publications, 2020-09-01) ;
    Entrepreneurship and new venture creation are seen as important drivers of media industry’s change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities (N = 720), this study identifies critical factors that explain the entrepreneurial intention of today’s mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.
    Publicationtype: Journal Article
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