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Item type:Publication, Access status: with files , Facing extreme uncertainty–how the onset of the COVID-19 pandemic influenced product development(Taylor & Francis, 2023); ; ; ; The COVID-19 pandemic has been a global disruption, but little is known about how it impacted product development. Based on interviews of 24 practicing product development leaders, we find that COVID-19 generated a unique combination of external and internal uncertainties and thus had several direct impacts on product development. Initial adaptations were reported in the level of innovation pursued, the development processes and the resourcing. In terms of level of innovation and resourcing, no uniformity in adaptations were observed: opposite changes were made across radical/incremental, expanding/reducing, local/international and internal/external collaboration balances in the different companies’ product development activities. Process adaptations were more uniform in direction, focusing on increasing flexibility and agility. In terms of product development methods for different phases, we find companies quickly seeking creative approaches to replace their traditional methods in idea generation, prototyping, customer interaction, validation etc. with virtual means. Furthermore, changes in human interaction quality, particularly informal interaction, were seen to have far-reaching, unintended negative consequences on their creative efforts, whether in product development, development process or resourcing. Overall, the results highlight the diversity of adaptive choices available to respond to external uncertainties, though more research is still needed on how these influence longer term resilience.Publicationtype: Journal ArticleScopus© Citations 3 56 111 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Global Views on Modular Design Research: Linking Alternative Methods to Support Modular Product Family Concept Development(2016-07-01); ; ; ; Modular product platforms have been shown to provide substantial cost and time savings while still allowing companies to offer a variety of products. As a result, a multitude of product platform methods have been developed over the last decade within the design research community. However, comparison and integration of suitable methods is difficult since the methods have, for the most part, been developed in isolation from one another. In reviewing the literature in modularity and product platforms, we create a generic set of 13 platform design steps for developing a platform concept. We then examine a set of product platform concept development processes used at several different companies, and from this form a generic sequence of the steps. We then associate the various developed methods to the sequence, thereby enabling the chaining together of the various modular and platform design methods developed by the community.Publicationtype: Journal Article130