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Item type:Publication, Access status: with files , The deliberative frugal mindset : a model of managerial opportunity recognition for frugal innovation(2020-01-28); ; ; The importance of growing economic powerhouses like India and China is increasing. Consequently, cost effective products and services and therefore, Frugal Innovations provide attractive business opportunities for globally operating companies. However, not all organizations seem to recognize these opportunities for what they are. The question arises if key decision makers have the right mindset to initiate and support respective innovation projects within their organizations. We take on our previous research on the Frugal Mindset and present the results of two recent studies to further develop our theory. In our first study we generate items based on the Theory of Planned Behaviour by conducting a systematic literature review of 95 publications and validate as well refine this approach in a focus group discussion with 16 experts on Frugal Innovation. Consequently, we test our research instrument for practicability, comprehensibility and further refine the items in a small scale pilot study including 8 follow-up interviews with managers from 2 multi-national companies. Based on this procedure we present a research model, a measurement instrument and first qualitative insights on the Deliberative Fugal Mindset.Publicationtype: Working Paper416 381 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Developing and implementing frugal innovation mindsets in organisationsFrugal innovation requires significant changes in the innovation approach of organizations. Without managers that see the necessity to integrate cost conscious B2C or B2B consumers into the innovation strategy and front-line employees that engage in intense market immersion and development of frugal solutions, frugal innovation projects might encounter serious barriers. The cultivation of a frugal mindset is vital to ensure employee commitment along the whole innovation process. Hence, frugal innovation does not only rely on developing the right skillset but also the right mindset. We present first results of an ongoing action research project to exemplify how activities along the innovation process can be used to develop and spread this mindset. By consciously using well known approaches like ethnography style market research and multidisciplinary team work, an understanding of the need for frugal innovation is developed and spread amongst relevant stakeholders. Nevertheless, even if everyone engaged in the “doing” of frugal innovation is convinced and committed, clearly communicated legitimation and support from senior management is still critical to do things fundamentally differently.Publicationtype: Book Part115