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Item type:Publication, Access status: with files , Effective nudging in product design - a case study in the window construction industry(Elsevier, 2025); ; ; ; The growing complexity of product design poses a challenge for team management. Nudging, a targeted behavioral influence method, offers a potential tool to address this matter. This study explores how nudges can aid product developers in decision-making. A field study in the innovation management department in the home appliances industry identified effective nudges and their degree of contribution. A workshop format introduced managers to nudge design and use. Findings showed positive impacts of nudges, notably improving transparency, collaboration, and team awareness, proving to be a promising tool for managing complex innovation processes in practical application.Publicationtype: Conference Paper35 21 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Effective nudging in product development - workshop concept to increase innovation capabilityThis study presents a training concept that enables product development teams to apply the behavioural science concept of ‘nudging’ in their processes in a targeted manner. The focus is on imparting knowledge and practical skills in order to optimize decision-making architectures and increase the innovative capacity of teams. The workshop combines theoretical principles with interactive exercises, supported by creative elements such as a specially developed nudging card game. The results show that the participants developed a sound understanding of nudging and were able to successfully put the techniques they learnt into practice. The concept contributes to improved decision-making processes, more efficient collaboration and a motivating working atmosphere, thus offering a valuable approach to further training in product development.Publicationtype: Conference Paper185