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Item type:Publication, Access status: with files , Effective nudging in product design - a case study in the window construction industry(Elsevier, 2025); ; ; ; The growing complexity of product design poses a challenge for team management. Nudging, a targeted behavioral influence method, offers a potential tool to address this matter. This study explores how nudges can aid product developers in decision-making. A field study in the innovation management department in the home appliances industry identified effective nudges and their degree of contribution. A workshop format introduced managers to nudge design and use. Findings showed positive impacts of nudges, notably improving transparency, collaboration, and team awareness, proving to be a promising tool for managing complex innovation processes in practical application.Publicationtype: Conference Paper35 21