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    New political participation through accompanying communication? : potentials of social TV - the case of political talk shows
    (2019-04-12)
    Buschow, Christopher
    ;
    Schneider, Beate
    There is widespread consensus that social media such as Facebook, Twitter, or YouTube are changing political communication. However, no such consensus exists when it comes to assessing the effects the emergence of social network services, blogging environments, and online discussion forums have on democracy. The new volume of the book series Relation wants to shed light on the changes of political processes caused by media transformations.
    Publicationtype: Journal Article
      13
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    Tweeting television : exploring communication activities on twitter while watching TV
    (2014-06)
    Buschow, Christopher
    ;
    Schneider, Beate
    ;
    Ueberheide, Simon
    "Social TV", described as the use of social media such as Twitter or Facebook stimulated by TV programs, is highly topical in the television industry. Communication research has fallen behind in addressing this issue. In this paper we explore the simultaneous communication activities of Twitter users while watching TV. Additionally, we tested whether different TV programs stimulate different communication activities. The main findings of our quantitative content analysis of approximately 30,000 messages show that communication within the Twitter community as well as evaluations of shows and actors are the main subjects of the explored tweets. We also found that different TV programs evoke different communication activities. While talent shows produce expressions of fandom and critiques of the candidates in the show, live events evoke a critical debate about the show itself and what's happening on screen. Political talk shows can stimulate a public discourse.
    Publicationtype: Journal Article
      18
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    German book publishers' barriers to disruptive innovations : the case of e-book adoption
    (2014-03)
    Buschow, Christopher
    ;
    Schneider, Beate
    ;
    Nölle, Isabelle
    To succeed in a period of change, German book publishers need to adopt innovations, e.g., implement e-books into their product portfolio. Yet, in the book industry, the adoption of new technologies is not commonplace: Despite being the second biggest book market worldwide, only 1.2 % of all published books in Germany are available as e-books. This problem leads us to investigate the factors that determine whether publishing companies decide in favor or against entering the e-book market. Based on a standardized survey of more than 240 German publishing houses, barriers to innovation adoption are examined from a micro, meso and macro perspective. Our main findings show that individual characteristics of management and the company's corporate culture strongly predict adoption. Also, organizational communication seems to be critical. Taking this into account, the key resource to enable innovation seems to be information underlining the necessity of communities of practice.
    Publicationtype: Journal Article
      10